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Online Marketing Executive

Internet Marketing

Marketing Executive (Online Marketing)


Responsibilities:
  • Responsible for developing the strategy used in marketing a company’s product online, utilizing such techniques in the field as social media, web analytics, e-mail marketing and search engine optimization among others.
  • Putting various online promotions and e-mailing campaigns to get their company’s message out, as well as perform consumer research to discover other ways of researching customers via Internet.
  • Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion testsCollaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Instrument conversion points and optimize user funnels
  • Collaborate with agencies and other vendor partners- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements:
  • BS/MS degree in marketing or a related field
  • Proven working experience in digital marketing / internet marketing
  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in optimizing landing pages and user funnels- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns- Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking- Up-to-date with the latest trends and best practices in online marketing and measurement

Job Location: Legaspi Village, Makati City, Philippines


Salary:  Negotiable


How to Apply: 

Please send comprehensive updated CV/resume standard format (designation, working period, company name, company address, company line of business and job description) to email address careers@ highofferjobs. com


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Labels: CSS, Google Analytics, HTML, Information & Technology, JavaScript, Marketing, NetInsight, Omniture, Philippines, SEM, SEO, WebTrends
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Tags : CSS , Google Analytics , HTML , Information & Technology , JavaScript , Marketing , NetInsight , Omniture , Philippines , SEM , SEO , WebTrends
Makisig Bayani

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